Meet Our Team

Diana Lee

Co-Founder & CEO

Diana’s career in the automotive industry has spanned over 30 years with experience in automotive sales, marketing, consulting, and coaching as a CPC, ELI-MP. Diana has launched products for automotive manufacturers and has worked with national ventures to launch global brands both in and out of automotive. She was Account Director for a social media initiative for Pfizer Pharmaceuticals, leading the team that designed the strategy to launch a global social media campaign on Meningococcal Disease. Diana also successfully pioneered an online car-buying program for major online vendors, such as Diana has been recognized as an outstanding producer, coach, trainer and mentor both to peers, other industry leaders and the dealers she serves.

Matt Woodruff

Co-Founder & PRESIDENT

Before joining Diana to form Constellation Agency, Matt served as Associate Strategy Director for Social.Lab at Ogilvy & Mather. Matt honed his skills as a strategist at global agencies such as Ogilvy and Havas Worldwide, as well as social and brand agencies MBLM and Twoxfour, where he worked on brands such as IBM, Hershey’s, Nespresso, and UL. His agency background was focused on pairing high-level brand and marketing strategy with deep knowledge and expertise in social media marketing strategies, tactics, and technologies.

Nauman Hafiz


Nauman has spent the last 10 years as part of the technology leadership team at R/GA - working closely with premier brands such as Nike, Marvel, Samsung, Johnson & Johnson, and Uber. From marketing launches and content management sites, to digital fitness and e-commerce experiences, he has helped architect and develop platforms to drive innovation, business and growth. His guidance has helped define R/GA's overall strategy and direction in the cloud, building partnerships with industry leads, and managing infrastructure and delivery across the global office network.

David Johnson


David Johnson is one part data geek, two parts campaign perfectionist and the Vice President of Paid Media at Constellation Agency. He's been in the auto industry for over 15 years and has spoken at many industry events, written columns on social marketing & paid search and has trained OEM teams on the subtle art of digital marketing. These days he can be seen focusing on digital strategy, campaign optimization and training with the campaign team on how to get 1% better every day.

Shane Helms


Shane Helms started his automotive career in 2005 working for a Cadillac and Subaru dealership in Atlanta, Ga. From there he joined CDK as a digital marketing specialist for 5 years working in conjunction with Volkswagen dealers before moving to New York to work in the Northeast. Shortly thereafter Shane joined Volkswagen of America as the Regional Marketing Manager where he oversaw marketing efforts for both Tier 2 and Tier 3. During his tenure with Volkswagen, he was instrumental in bringing social advertising tactics to the regional level in order to increase awareness and consideration for the brand. Shane brings an extensive knowledge base in the digital arena and is passionate about helping clients be more effective with their marketing efforts.

Kelly W.
Account Executive
Marissa V.
Associate Product Manager
Adrian B.
Steve M.
Digital Designer
Micah B.
Account Executive
Priyanka P.
Campaign Manager
Trevor F.
Account Executive
Nik B.
Technical Project Manager
Will H.
Campaign Manager
Adam G.
Account Executive
Al P.
Sales Director
Michael M.
Madison D.
Campaign Manager
Emily G.
Campaign Manager
Mili E.
Account Assistant
Ethan C.
Junior Designer & Videographer
Brittany P.
Luis C.
Videographer & Designer
Carolyn P.
Business Development Consultant
Hess H.
Business Development Consultant
Alexia V.
Campaign Manager

Jyo F.
Associate Product Manager
Seric B.
Creative Designer
Chirag D.
Finance & HR Manager
Jack W.
Campaign Manager
Sam B.
Account Executive
Company Cheerleader