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Constellation quoted in Automotive News article on Facebook's new Automotive Inventory Ads for Prospecting

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Constellation CEO Diana Lee said Facebook is beginning to show advertisers that it can do more than generate awareness.

"You're finding people that are in market for a vehicle that have researched through the Internet to find that vehicle, and then you're bringing the inventory to them and you're saying, 'Hey, what about this one?' " Lee said.

"It's not just awareness," she added. "It's actually creating a lead that is VIN specific."

Read the whole article here.