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Constellation quoted in Automotive News article on Facebook's new Automotive Inventory Ads for Prospecting

Constellation CEO Diana Lee said Facebook is beginning to show advertisers that it can do more than generate awareness.

"You're finding people that are in market for a vehicle that have researched through the Internet to find that vehicle, and then you're bringing the inventory to them and you're saying, 'Hey, what about this one?' " Lee said.

"It's not just awareness," she added. "It's actually creating a lead that is VIN specific."

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