Since Facebook announced it was pulling support for third-party data targeting, we have received a lot of questions from clients regarding the state of their campaigns and the associated audience targeting implications (click here for our prior statement). As a result, there has been some confusion, and at times, misinformation being spread about these changes and the impact to agencies like Constellation. In response, we wanted to provide you, our clients and partners, with an update on the status of the data connections we use to provide the powerful targeting we employ in our clients’ campaigns every day.
Constellation Agency, a leader in digital advertising and marketing technology, offers a suite of marketing options for clients looking to reach diverse audiences using in-language marketing campaigns. Constellation developed customized social, SEM, display and other digital packages that are designed to communicate effectively with consumers who reflect the diverse US population.
Constellation Agency, a leader in digital advertising and marketing technology, announced that it has been named as a certified digital media provider for Volkswagen's Dealer Digital Program. As a certified provider, Constellation is offering Volkswagen dealers customized social, SEM, display and other digital packages designed to differentiate dealerships and move VW inventory.
Facebook announced that they would be cutting ties with third-party data providers in six months (Sept 30th). What that means is that agencies will no longer have access to partner segments from within the Facebook interface. These segments include in-market shoppers, service buyers, household income, and so on. While it is too early right now to say exactly how this will play out, here are some things to consider: