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Constellation Agency Named Certified Digital Provider for Jaguar Land Rover North America

Constellation Agency Named Certified Digital Provider for Jaguar Land Rover North America

Constellation Agency, a leader in digital advertising and marketing technology, announced that it has been named as a certified digital advertising provider for Jaguar Land Rover North America's retailers. Constellation will offer their advanced suite of social, SEM, display, and influencer packages to Jaguar and Land Rover retailers through this program.

Constellation Agency Launches Women's Empowerment Initiative

Constellation Agency Launches Women's Empowerment Initiative

Constellation Agency, a leader in diversity marketing campaigns for the automotive industry, is helping change the narrative.  Their impactful video "Breaking Down Boundaries for Women in Business" is a powerful tool and a call to action for companies who understand that empowering women creates an environment of strength for everyone.  

Third Party Data Targeting

Third Party Data Targeting

Since Facebook announced it was pulling support for third-party data targeting, we have received a lot of questions from clients regarding the state of their campaigns and the associated audience targeting implications (click here for our prior statement).  As a result, there has been some confusion, and at times, misinformation being spread about these changes and the impact to agencies like Constellation.  In response, we wanted to provide you, our clients and partners, with an update on the status of the data connections we use to provide the powerful targeting we employ in our clients’ campaigns every day.

Constellation Agency Offers Diversity Marketing Campaigns for Automotive Industry

Constellation Agency Offers Diversity Marketing Campaigns for Automotive Industry

Constellation Agency, a leader in digital advertising and marketing technology, offers a suite of marketing options for clients looking to reach diverse audiences using in-language marketing campaigns.  Constellation developed customized social, SEM, display and other digital packages that are designed to communicate effectively with consumers who reflect the diverse US population.

Constellation Agency Joins the Volkswagen Dealer Digital Program

Constellation Agency Joins the Volkswagen Dealer Digital Program

Constellation Agency, a leader in digital advertising and marketing technology, announced that it has been named as a certified digital media provider for Volkswagen's Dealer Digital Program.  As a certified provider, Constellation is offering Volkswagen dealers customized social, SEM, display and other digital packages designed to differentiate dealerships and move VW inventory.

How Facebook's Partner Category Announcement Will Affect the Automotive Industry

How Facebook's Partner Category Announcement Will Affect the Automotive Industry

Facebook announced that they would be cutting ties with third-party data providers in six months (Sept 30th). What that means is that agencies will no longer have access to partner segments from within the Facebook interface. These segments include in-market shoppers, service buyers, household income, and so on. While it is too early right now to say exactly how this will play out, here are some things to consider: