Constellation CEO Diana Lee said Facebook is beginning to show advertisers that it can do more than generate awareness.
Women buy 62% of cars and make 85% of car-buying decisions, yet women hold only 26.7% of auto sector jobs, and it gets worse as you climb the ladder: only 13% of the C-suite is women – including the CEO of General Motors, Mary Barra – and “over half of the top 20 companies in this industry have zero women on their executive teams,” according to research firm Catalyst.
Constellation Agency, a leader in digital advertising and marketing technology, announced that it has been named as a certified digital advertising provider for Jaguar Land Rover North America's retailers. Constellation will offer their advanced suite of social, SEM, display, and influencer packages to Jaguar and Land Rover retailers through this program.
Constellation Agency, a leader in diversity marketing campaigns for the automotive industry, is helping change the narrative. Their impactful video "Breaking Down Boundaries for Women in Business" is a powerful tool and a call to action for companies who understand that empowering women creates an environment of strength for everyone.
Our mission has been to unite and educate communities to end gender biased discrimination. We made this powerful storytelling video featuring women business leaders speaking about their pathways to success. By building strong bonds and motivating each other, we can reach new heights individually and collectively. Diversity spells success.
Since Facebook announced it was pulling support for third-party data targeting, we have received a lot of questions from clients regarding the state of their campaigns and the associated audience targeting implications (click here for our prior statement). As a result, there has been some confusion, and at times, misinformation being spread about these changes and the impact to agencies like Constellation. In response, we wanted to provide you, our clients and partners, with an update on the status of the data connections we use to provide the powerful targeting we employ in our clients’ campaigns every day.