"Driving Change" is the latest video in the content series produced by Diana Lee and Constellation Agency to help women in the automotive industry join the ranks in Leadership and achieve success equivalent to that of their male peers.
Constellation Agency is proud to announce that it has been named as a certified digital advertising provider for BMW and MINI of North America’s dealers. Constellation will offer its advanced suite of social, SEM, display and multicultural marketing packages to more than 450 BMW and MINI dealerships through this program.
Our CEO, Diana Lee, was a featured speaker at the Automotive News Leading Women Conference in Dallas last week. Diana shared how she defied the odds as an Asian woman in a male dominated industry over the past 30 years. She tells her story on how she moved from feeling like the only Asian female in the Auto industry to a leader who advocates for diversity, female empowerment and breaking down boundaries.
We are happy to announce that Constellation has been named the Agency of Record for Foodtown Supermarkets. Our team could not be more excited to kick off this partnership designed to support both Foodtown's corporate marketing initiatives as well as programs designed for its 70+ member locations.
Women buy 62% of cars and make 85% of car-buying decisions, yet women hold only 26.7% of auto sector jobs, and it gets worse as you climb the ladder: only 13% of the C-suite is women – including the CEO of General Motors, Mary Barra – and “over half of the top 20 companies in this industry have zero women on their executive teams,” according to research firm Catalyst.