Constellation Agency, a leader in digital advertising and marketing technology, announced that it has been named as a certified digital media provider for Volkswagen's Dealer Digital Program. As a certified provider, Constellation is offering Volkswagen dealers customized social, SEM, display and other digital packages designed to differentiate dealerships and move VW inventory.
Facebook announced that they would be cutting ties with third-party data providers in six months (Sept 30th). What that means is that agencies will no longer have access to partner segments from within the Facebook interface. These segments include in-market shoppers, service buyers, household income, and so on. While it is too early right now to say exactly how this will play out, here are some things to consider: