A strategic, hands-on approach to your digital marketing.

Social

We specialize in providing the most advanced social offerings by leveraging powerful data to create custom tailored audiences, utilizing Facebook’s latest ad formats, and practicing cutting-edge optimization techniques.

SEM

We use elevated SEM strategies including language-based strategies, like multilingual search results. By utilizing algorithmic bidding and other machine learning optimization softwares, we drive down conversion costs and capture your key markets.

Creative

Our in-house creative team produces beautiful creative content for all the latest ad formats, including full-screen canvas ads, collection ads that feature your inventory, motion ads, video, and carousels. We ensure our ads are thumb-stopping in a way that embraces modern consumers need for novel, interactive

Dedicated Team

Our managed service comes with a dedicated account executive and campaign manager who handle your requests, study your area, and create a digital strategy just for you.

Advanced Technologies

Our development team has created patented products that ensure we are always on the cutting-edge of digital advertising. Our technology spans from our custom inventory solution and ad-preview interface to advanced campaign management techniques like algorithmic bidding methods.

Measuring Your Results

View your social, search and display campaign metrics with our live, interactive dashboard. Our dashboard provides demographic, device, and gender breakdowns as well as results from specific campaigns, such as language and corporate. We also offer metrics at the product level, so you can view which items in your inventory performed the best with our dynamic ads to measure ROI.

Hypertargeting

Our team researches the demographic makeup of your area and targets specific audiences around your store. We design our ads to target non-English speakers in their own language whether it be Chinese, Spanish, or Korean. Our corporate ads target employees of local businesses with customized messaging and offers, furthering your partnerships in the community.

Dynamic Retargeting on Social

You may have noticed products you’ve shopped for follow you in advertisements across the web. We offer dynamic retargeting for social, which retargets visitors to your website with the product, or products, they viewed in your inventory. This granular retargeting is made possible by our custom inventory solution, so we can seamlessly engage potential customers without having to integrate with your inventory provider.

Language-based Digital Strategies

We offer digital campaigns with custom creative in the languages that comprise your community. Our multilingual search results drive traffic to our language landing pages on your website, where we can then retarget them on social. If your area has a large demographic of Spanish, Korean, Chinese, or any other non-English speakers, our ethnic campaigns are the perfect way to position your store as the clear choice for these potential customers.


About Constellation

Launchpad is developed and managed by Constellation Agency, an NYC-based social marketing firm in the automotive industry. Constellation created Launchpad to solve common issues and pain points that dealers commonly faced in their day to day marketing needs. Constellation also offers a suite of managed service social, search and display offerings and creative production capabilities.